JFEX SUMMER 2025: supporting a Taiwanese brand at the show

JFEX SUMMER is a trade fair built around exporting Japanese food, covering everything from agricultural and marine products to drinks, seasonings and processed foods. It draws buyers from some 60 countries along with Japanese export firms.

It ran at Tokyo Big Sight from 9 to 11 July 2025, where our Chinese-speaking staff supported the booth of WoNongShi Foods, a food maker from Taiwan.

What we did

・Staffing the booth in Japanese and Chinese
・Explaining the products and helping with sales, mostly taro-based desserts
・Introducing the brand to visitors and sitting in on meetings

We will keep offering this kind of multilingual support at trade shows, so that companies from abroad can get a foothold in the Japanese market.