Matcha Business
The tea was never the problem.
Getting it to you was.
The world wants Japanese matcha. Cafés, desserts, wellness brands: the market keeps growing. Back in the tea regions, growers are getting older, few young people take over, and the machines are worn. The quality is there. It just does not reach you.
The Problem
Four things buyers run into
The quality moves
Colour, smell and taste change from lot to lot. You order the same blend and something else arrives.
Supply is hard to plan
A bad season at one farm and the tea is gone, with no warning. You cannot build a year around that.
Nobody tells you much
Region, method, grade. The facts you need to choose rarely make it to you in full.
You cannot really talk to anyone
There is no direct line to the people who grow the tea, and no way to tell how many companies sit in between.
Our Position
Rooted in the tea regions,
built for the world.
We work inside the tea regions, and we build the route that takes the tea out of them. Matcha-Otaku only works because we stand in both places.
Every market asks for something different. Halal in the Middle East, organic in Europe, ISO 22000 or FSSC 22000 for the big retail chains. We keep matcha on hand that carries the certificates your market needs.
Every month we run a tour through several tea gardens in Shizuoka. You meet the growers and walk the fields. In spring you can see a mill while it runs, and taste blends side by side.
Our CEO built more than 150 food brands and grew them past 1,000 locations. That work was about marketing and logistics, and it is what we now put behind matcha.
Products
The matcha we handle
Three grades. Tell us the drink or the product and the price you need, and we will point you to the right one.
| Grade | Best for | What it is like |
|---|---|---|
| Super Ceremonial | Whisked on its own, signature café menus | Our top grade. Bright green, deep savoury taste. First-harvest young leaves only |
| Ceremonial | Matcha lattes and drink menus | Holds its colour and aroma against milk. The workhorse grade for cafés |
| Standard | Baking, sweets and food production | Keeps its colour through heat and mixing. Available in large lots |
Where we source
Other teas we carry
Certifications our matcha carries
Our Promise
Three things we promise you
- 01
Quality you can count on
Before we buy, the tea goes through a set routine: content, colour, taste. We agree your standard with you and keep the gap between lots as small as we can. Grade, region and method come in writing with every delivery.
- 02
Supply you can plan around
We build the year with you. We know what each garden can produce before the season starts, and we keep a second source ready for bad weather and slow harvests.
- 03
A partner, not a supplier
Specs and stock are in the online catalog whenever you need them. Trade shows and farm tours let you taste and see for yourself. After you buy, you should be able to tell your own customers exactly what they are drinking.