U.S. trip recap: trade show and buyer meetings

To push our work in North America further, we spent about two weeks in the United States, taking in a trade show and meeting buyers we already work with.

World Tea Expo

We attended World Tea Expo, one of the biggest tea trade shows in North America. This time we were there to support Suzuki Choju Shoten, a maker we work with. We met buyers running cafés and wholesale operations across the US, and the show led to new orders.

Meeting the buyers we already have

We also spent real time with existing buyers. We visited long-standing partners to hear how the products are selling and how customer tastes are shifting, introduced new items, and talked through what expanding together would look like.

Being in the room made the local picture much clearer, both the problems and the openings. These are relationships that go beyond single orders.

The trip brought in new customers and strengthened the partnerships we already had. We will keep building in North America.