We exhibited at FHA 2026 Food & Beverage in Singapore

We exhibited at FHA 2026 Food & Beverage, one of the largest food and beverage trade shows in Asia, held at Singapore Expo from 21 to 24 April 2026.

The previous edition drew close to 48,000 visitors from 109 countries and regions. This year more than 1,600 companies took part, bringing together buyers and food industry people from across Asia.

We showed as part of the Japan Pavilion in Hall 8, organised by JETRO, a showcase of 34 Japanese food companies and organisations.

At the booth

We led with our matcha tin series, Karen, Shobu and Natsume, and brought a wider range alongside it. A lot of visitors tasted the matcha on the spot, and we were asked again and again where they could buy it and whether we sell wholesale.

Interest in real Japanese matcha keeps growing across Singapore and the wider region: as a café ingredient, as an everyday superfood, and as a gift. We had something to offer at each of those doors.

Meetings, and what comes next

We met buyers from cafés, restaurants and food importers, and built new connections for our work abroad. Demand for matcha with real quality and a story behind it is only going to grow.

We will keep showing at trade fairs in Japan and abroad, and keep taking Japanese matcha out into the world.